The Christie charity is launching a major new advertising campaign featuring the stories of people whose lives have been touched by Manchester’s internationally acclaimed cancer centre, The Christie.
The campaign aims to show how crucial fundraising for The Christie charity is and how many of the services provided by The Christie would not be possible without the support of charitable donations. The campaign also shows the human side of care and treatment that The Christie provides throughout Greater Manchester and the North West.
It highlights the everyday work of The Christie, talking about saving lives, making breakthroughs, holding hands, wiping tears, lifting spirits, raising funds, ringing bells and beating cancer.
Some of the people featured in the campaign are patient Geneva Rhodes from Wigan; patient Dave Kearney and his wife Amanda from Bury; and fundraisers Craig Keatley from Urmston and Brenda Walker from Bury.
A key feature is that no actors or models have been used. All the people involved are real people who have a direct connection to The Christie including three patients, a doctor and nurse, two fundraisers, a volunteer and the wife of a current patient at The Christie. The campaign will run on everything from giant tower blocks to billboards, large digital advertising screens, bus sides, radio adverts and social media from November 19th for three weeks. continue raeding at https://aboutmanchester.co.uk/https://aboutmanchester.co.uk/patients-and-staff-become-faces-of-the-christie/